About Matt Umanov Guitars

At Matt Umanov Guitars our staff is dedicated to music, performing it ourselves, and helping others find the right tools to make it. Buying the guitar that's right for you is a personal choice, and we hope to provide an atmosphere that is unhurried, honest, and informative, and in which you can make that important decision. 

Unlike the "supermarket" style music stores, we specialize in guitars and only guitars...new and used, acoustic and electric, basses, amps, effects, and accessories. After your purchase, our highly acclaimed service department stands ready to help with any adjustments you might need specific to your playing style. Our store has earned the reputation for being the place to shop for the best products and service. 

It is our hope that this website - much more than a list of "gear" for sale - will serve as an example of our commitment to offering a more personal approach, a friendly atmosphere, and a satisfying experience for our friends and customers. If you are searching for that rare, one-of-a-kind instrument to round out your collection, or just looking for your next guitar... welcome.


"The whole experience of coming to the shop was great."     John - Wake Forrest, N.C.

"You guys were really great and I can't wait to stop at your place again."    Rodrigo - Brazil

"Just a quick note to say how much I appreciated how you packed the guitar I received. The meticulous attention to detail you gave did not go unnoticed. If I ever find myself looking for another guitar, it will be at Matt Umanov Guitars. Your gold-standard customer service was nothing short of outstanding. THANK YOU!"    Mike - Norfolk, VA

 "We went to your shop today and were treated with great care...thanks for keeping such a great establishment with fantastic staff."    Dan - New York, NY

"Thank you very much for your help in your store when I purchased my Martin Guitar. Hope to visit your store again soon!"    Tommy - Orebro, Sweden

"This is how every music instrument store should be."    Felipe - Chile

"My long-distance purchase could not have been better. I've bought multiple guitars from numerous online dealers... Umanov has come out at the very top in this group. Matt is friendly and a straight shooter.  He knows guitars and he knows the guitars at his shop.  He takes the time it takes to make you comfortable, sharing his observations and comments along the way.  No pressure, no gamesmanship.  Highly recommended."    Joyce - Durham, NC